In many ways, our opinions define us. We scream them from the mountaintops of social media and spend our coffee breaks getting into embarrassing slap fights with Vince from accounting because he prefers the wrong brand of phone. But salespeople and scientists both know that our opinions are not as constant as we believe. Every single day, scores of weird and seemingly insignificant things are twisting our preferences.
http://www.cracked.com/article_20223_5-bizarre-factors-that-secretly-influence-your-opinions.html
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